Introduction
YOU PROBABLY ALREADY KNOW THAT INSTAGRAM IS ONE
OF THE MOST
POPULAR, IF NOT THE MOST POPULAR SOCIAL MEDIA PHOTO-SHARING APP OUT THERE. WITH OVER 500
MILLION ACTIVE USERS A DAY, INSTAGRAM IS A BEAST AND SIMPLY CAN’T BE IGNORED.
INSTAGRAM WAS BOUGHT BY FACEBOOK IN 2016 FOR $1 BILLION.
I DON’T WANT TO BORE YOU WITH ALL THE STATISTICS ABOUT INSTAGRAM, BECAUSE IF
YOU KNOW THE POWER OF INSTAGRAM AND THE EFFECT IT CAN
HAVE ON YOUR
BUSINESS IF UTILIZED PROPERLY.
NSTAGRAM ISN’T SOMETHING THAT BUSINESSES SHOULD IGNORE ANYMORE IF THEY
WANT MORE
BRAND AWARENESS AND MORE SALES. AND IT’S THE PERFECT PLATFORM TO HAVE
ACCESS TO THE
YOUNGER DEMOGRAPHIC. ABOUT 90% OF THE USERS ON INSTAGRAM ARE UNDER THE AGE OF 35 AND THIS
MAKES IT PERFECT
FOR THE 18-34 AGE BRACKET. AND IF WE ARE TALKING ENGAGEMENT WISE INSTAGRAM BLOWS ALL THE MAJOR
SOCIAL NETWORKING
SITES LIKE FACEBOOK AND TWITTER OUT OF THE WAY BY CRAZY ENGAGEMENT RATES
GETTING MORE FOLLOWERS, CREATING MORE BRAND
AWARENESS,
GETTING MORE SALES AND LEADS AND BUILDING A BETTER BUSINESS ALL THROUGH
UTILIZING THE
POWERFUL MOBILE APP INSTAGRAM.
Basics
THE INSTAGRAM PROFILE IS WHERE POTENTIAL FOLLOWERS WILL SEE WHETHER OR NOT
TO FOLLOW YOU.
IT’S GENERALLY THE FIRST IMPRESSION YOUR BUSINESS OR BRAND WILL MAKE ON
INSTAGRAM, SO IT IS
PRETTY IMPORTANT THAT IT IS ON POINT.
TO MAXIMISE THE OPPORTUNITY AND MAKE YOUR PROFILE LOOK THE BEST YOU NEED TO
OPTIMIZE
YOUR PROFILE. THIS MEANS UPLOADING A GREAT LOOKING PROFILE PICTURE, PROFILE
BIOGRAPHY AND
OTHER STUFF.
Profile picture
YOUR PROFILE PICTURE IS ONE OF THE MOST IMPORTANT
THINGS A USER WILL SEE. IT IS ONE OF THE
FIRST IMPRESSIONS THAT COME ACROSS. IF YOU ARE A
BUSINESS YOU SHOULD UPLOAD A HIGH
QUALITY IMAGE OF YOUR LOGO.
YOU SHOULD KEEP YOUR PROFILE PICTURE IMAGE SIZE AT
1080 X 1080 PIXELS. IT’S VERY
IMPORTANT TO HAVE A HIGH QUALITY PROFILE PICTURE.
IF YOU HAVE A PERSONAL PROFILE OR A SERVICE BASED
BUSINESS YOU REPRESENT THEN IT’S BEST TO
PUT UP A HIGH QUALITY PICTURE OF YOURSELF..
Profile bio
THE PROFILE BIOGRAPHY OR BIO FOR SHORT IS ANOTHER
ONE OF THE MOST IMPORTANT THINGS FOR YOUR
PROFILE. THIS TELLS YOUR POTENTIAL FOLLOWERS WHAT
YOUR ACCOUNT IS ABOUT AND WHAT IT IS YOU
DO OR SELL...
A GOOD PROFILE BIO SHOWS YOUR BUSINESSES
PERSONALITY AND BUILDS TRUST BETWEEN YOU AND
THE FOLLOWER.
YOU CAN EVEN THROW IN SOME EMOJIS TO MAKE IT LOOK
MORE FUN. IDEALLY THE FOLLOWER SHOULD
KNOW WHAT YOUR BUSINESS DOES JUST BY READ
NOT ONLY THAT BUT NOW WITH THE RECENT UPDATES
THAT INSTAGRAM MADE YOU CAN @ OTHER
INSTAGRAM ACCOUNTS WHICH MAKES THEM TAPPABLE.
SO IF YOU HAVE MORE THAN ONE
INSTAGRAM ACCOUNTS YOU CAN CROSS PROMOTE EACH
OTHER IN THE BIO.
IF YOU ALSO NOTICE THEY HAVE A ADDED | PHOTOGRAPHY
TO THEIR INSTAGRAM NAME. IF
SOMEONE SEARCHES FOR PHOTOGRAPHY IN THE
INSTAGRAM SEARCH THE ART OF VISUALS PROFILE WILL
COME UP. IT’S ALWAYS GOOD TO EXPERIMENT TO SEE
WHAT WORKS WELL FOR YOU AND WHAT
DOESN’T.
Profile image
AS WELL AS YOUR PROFILE BIO THE PROFILE IMAGE IS
ANOTHER VISUAL REPRESENTATION OF YOUR
BRAND AND FORMS PART OF THE FIRST IMPRESSION THAT
POTENTIAL FOLLOWERS WILL HAVE WHEN THEY
LAND ON YOUR PROFILE.
YOU SHOULD USE AN IMAGE THAT REPRESENTS YOUR
BRAND. IDEALLY THIS WOULD BE YOUR LOGO,
YOU CAN ALSO USE PART OF YOUR LOGO AS WELL. THE
LOGO SHOULD FIT THE 110PX X 110PX CIRCLE
SO IF YOU HAVE A LARGE LOGO IT MAY NOT ALL FIT ON
PROPERLY OR BE IN PROPORTION.
IF YOU FEEL YOUR BUSINESS IS CONNECTED TO YOU
PERSONALLY OR YOU HAVE A PERSONAL BRAND
THEN YOU CAN PUT A PHOTO OF YOURSELF.
Website
PRETTY MUCH SELF EXPLANATORY. YOU SHOULD PUT YOUR
WEBSITE IN THIS FIELD OR A LANDING PAGE
WHERE YOU CAN COLLECT EMAILS.
YOU SHOULD USE THIS SPACE WISELY BECAUSE
INSTAGRAM ONLY ALLOWS YOU TO INSERT A WEBSITE
URL IN ONCE AND THAT IS ON THE WEBSITE FIELD.
SO ESSENTIALLY WHAT IT DOES IS PROVIDES YOU WITH A
LINK THAT YOU CAN PUT THE WEBSITE FIELD
ON YOUR BIO. IF SOMEONE CLICKS ON THE LINK THEY ARE
TAKEN TO THE LINKTREE LANDING PAGE.
THIS IS WHERE YOU CAN LINK TO DIFFERENT WEBSITES
AND YOUR FOLLOWERS CAN THEN CHOOSE
WHERE TO GO.
Business profile
I HIGHLY RECOMMEND YOU TO CONVERT YOUR PERSONAL
PROFILE INTO A BUSINESS PROFILE BECAUSE
YOU HAVE ACCESS TO SO MANY BETTER FEATURES WHICH
WILL HELP YOU TO GROW YOUR ACCOUNT
AND MAKE MORE MONEY.
YOU NEED TO CONNECT YOUR FACEBOOK ACCOUNT TO YOUR
INSTAGRAM ACCOUNT SO YOU CAN TURN
IT INTO A BUSINESS PROFILE. UNFORTUNATELY IT IS A
REQUIREMENT TO CONNECT YOUR FACEBOOK
ACCOUNT TO GAIN ACCESS TO A BUSINESS PROFILE. IF YOU
DON’T HAVE ONE OR DON’T WANT TO USE
YOUR PERSONAL FACEBOOK ACCOUNT THEN JUST CREATE
A FAKE PROFILE, JUST TO CONNECT TO YOUR
INSTAGRAM ACCOUNT.
Tip to increase the followers
MANY DIFFERENT BUSINESSES ARE STARTING TO JOIN
INSTAGRAM TO INCREASE THEIR POPULARITY AND
MANY BRANDS AND COMPANIES USE IT AS A MARKETING
TOOL AND TO COMMUNICATE WITH THEIR
FAN BASE.
A FEATURE THAT INSTAGRAM HAS IS WHEN USERS UPLOAD
PHOTOS ON THE SITE, INSTEAD OF THE
USUAL 16:9 ASPECT RATIO IT UPLOADS IT IN A SQUARE
SHAPE SIMILAR TO POLAROID PHOTOS.
HERE ARE SOME QUICK TIPS TO INCREASE YOUR
FOLLOWERS:
Timings
TIMING IS IMPORTANT IN EVERYTHING IN LIFE. IF YOU ARE
A MINUTE LATE YOUR GOING TO MISS YOUR
TRAIN OR IF YOU DON’T MAKE IT TO A MEETING ON TIME
THEN ITS YOUR FAULT. TIMING IS VERY
IMPORTANT ON INSTAGRAM AS WELL.
BECAUSE THE ALGORITHM IS ALWAYS CHANGING ON
INSTAGRAM THERE IS NO ANSWER SET IN STONE
ON WHEN TO POST. YOU SHOULD TRY TO POST NORMALLY
AFTER 5PM ON A WEEK DAY BECAUSE THAT
IS WHEN MOST PEOPLE GET OFF WORK.
A GOOD GUIDELINE FOR POSTING IS MONDAY AT 5PM,
TUESDAY AT 9PM, WEDNESDAY AT 6PM,
THURSDAY AT 6PM, FRIDAY AT 9PM AND SATURDAY AND
SUNDAY EITHER 10AM, 2PM OR 5PM
IF YOU HAVE A LOOK AT THE INSTAGRAM ANALYTICS OF
YOUR ACCOUNT IT WILL SHOW A BUNCH OF
VALUABLE INFORMATION ABOUT YOUR FOLLOWERS SUCH
AS WHERE THE MAJORITY OF THEM ARE FROM,
HOW OLD THEY ARE AND WHAT TIME MOST OF YOUR
FOLLOWERS ARE MOST ACTIVE AS WELL AS MANY
OTHER THINGS.
YOU CAN USE THE DATA THEY GIVE YOU ON WHAT TIME
YOUR FOLLOWERS ARE ACTIVE TO POST AT THE
BEST AND MOST OPTIMIZED TIME. THIS WAY YOUR POST
WILL GET IN FRONT OF YOUR FOLLOWERS MORE
AND LIKELY WILL INCREASE IN ENGAGEMENT BECAUSE YOU
HAVE FOLLOWERS WHO ARE ACTIVE
How to get followers
FOLLOWERS ARE IMPORTANT WHEN IT COMES TO
INSTAGRAM. WITHOUT ANY FOLLOWERS HOW CAN YOU
GET YOUR MESSAGE OUT.
EVERYONE HAD TO START FROM 0 FOLLOWERS. THERE’S
NOTHING THEY COULD DO ABOUT THAT. BUT
THERE IS SOMETHING YOU CAN DO ABOUT BUILDING UP
YOUR FOLLOWER BASE.
FIRST WHAT YOU SHOULD DO IS MAKE A LIST OF
ACCOUNTS SIMILAR TO YOUR OWN OR COMPETITOR
ACCOUNTS. ONCE YOU HAVE A LIST OF COMPETITOR
ACCOUNTS GO ON THEIR MOST RECENT PHOTOS
AND START FOLLOWING ALL THE PEOPLE THAT HAVE
COMMENTED AND LIKED THE PHOTOS.
TRY TO LIKE AND COMMENT ON THE POSTS OF SOME OF
THE PEOPLE WHO YOU HAVE JUST FOLLOWEDWHEN YOU HAVE DONE THIS, YOU SHOULD HAVE PEOPLE
WHO ARE FOLLOWING YOU BACK. FROM
THE PEOPLE WHO HAVE FOLLOWED YOU, LIKE THEIR POSTS
AND LEAVE GENUINE COMMENTS ON THEIR
POSTS.
DON’T LEAVE SPAM COMMENTS LIKE ‘NICE POST!’
. LEAVE
GENUINE COMMENTS THAT ACTUALLY
ADD VALUE. INSTAGRAM IS A SOCIAL NETWORKING APP
AND SO YOU SHOULD BE DOING SOME
NETWORKING.
BEFORE YOU DO THIS, IT IS A GOOD IDEA TO POPULATE
YOUR INSTAGRAM FEED WITH AT LEAST 10
GOOD PHOTOS, YOU DON’T WANT YOUR ACCOUNT COMING
OFF AS A SPAM ACCOUNT.IF YOU DON’T HAVE ANY CONTENT TO POST OR CAN’T THINK
OF ANYTHING YOU CAN ALWAYS REPOST
OTHER PEOPLE’S CONTENT ON INSTAGRAM. JUST BE SURE
TO GIVE CREDIT TO THE ACCOUNT YOU HAVE
REPOSTED FROM.
IF YOU STILL CAN’T THINK OF ANY CONTENT TO POST, GO
TO THE CHAPTER ON WHAT TO POST ON
INSTAGRAM. THERE’S TONS OF IDEAS THERE ON WHAT TO
POST.
GOING BACK TO OUR GOLF ACCOUNT, IF YOU SEE SOMEONE
THAT HAS POSTED A VIDEO OF THEM
PLAYING GOLF YOU MIGHT COMMENT ON HOW GOOD THEY
ARE OR EVEN PROVIDE FEEDBACK. IT
COULD BE SOMETHING LIKE THIS:ANOTHER GOOD STRATEGY YOU CAN USE TO GAIN MORE
RELEVANT FOLLOWERS IS STEAL YOUR
COMPETITORS FOLLOWERS.
SO WHAT YOU WANT TO DO IS GO TO ONE OF YOUR
COMPETITORS INSTAGRAM PAGE. AND CLICK ON
THEIR LATEST POST. START FOLLOWING ALL THE PEOPLE
WHO HAVE LIKED AND COMMENTING ON THEIR
LATEST POST.
IT’S GOOD TO PICK THE LATEST POST BECAUSE IT’S
PROBABLY BEEN RECENTLY POSTED AND THE
PEOPLE WHO HAVE ENGAGED WITH THAT PARTICULAR
POST ARE LIKELY STILL ON INSTAGRAM. SO IF
THEY SEE A NOTIFICATION FROM YOU THAT YOU HAVE
FOLLOWED THEM, THEY WILL PROBABLY FOLLOW
BACK BECAUSE IT’S SOMETHING THEY ARE INTERESTED IN.
