What is marketing and social media marketing and how to earn from it

 Marketing

  Marketing is the study and management of exchange relationship it is the business process of creating relationship with and satisfying customers


Marketing terms

Search engine optimization (SEO) 

Campaign

Chatbot 

Content Marketing

Search engine marketing (SEM) 

Return on investment (ROI) 

Unique selling proposition

Messenger Apps

Brand Ambassador 

Conversion

Organic Reach 

Algorithm


What is marketing strategy? 

The plan of action designed to promote and sell a product or service


*24% of business interviewed reported that they did not have formal strategy in place 


*4.6 billion pieces of content published daily


Elements of marketing strategy

Marketing research 


Target market


Postioning 


Competitive analysis


Market strategy 


Budget 


Measurement



1.Marketing research:

                                 

                            It is the systematic gathering recording and analysis of data about problem related marketing of goods and services


2.Target market:

                        

                        It involves breaking a market into segment And then concentrating your marketing efforts on one or a few key segment consisting of the customers whose need and desires most closely match your product or service offering 


3.postioning:

  

                   A product position is the way a product is defined by consumers on important attributes the place of product occupies in consumer's mind relative to competing products


4.Competitive analysis:


                              Competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategy that improve upon your competitors .A competitive analysis helps you learn the inside and out of your competitive works


5.Market strategy :A MARKET-ORIENTED APPROACH THAT ESTABLISHES A

PROFITABLE MARKET POSITION FOR AN ORGANIZATION

AGAINST ALL FORCES THAT DETERMINE INDUSTRY

COMPETITION BY CONTINUOUSLY CREATING &

DEVELOPING A SUSTAINABLE COMPETITIVE

ADVANTAGE (SCA) FROM THE POTENTIAL

SOURCES THAT EXIST IN A FIRM'S

VALUE CHAIN

        

6.Budget:


                Budget an estimate of income and expenditure for a set

period of time. It involves two management function planing

& controlling. An official statement from a government about

how much it plans to spend during a particular period of time

and how it will pay for the expenses.

Subeeribau

                         

Traditional marketing and Digital marketing


Traditional marketing


 Traditional marketing is a type of marketing which is offline and companies used this type of marketing earlier 


Examples of traditional marketing 


Print media

Direct mail 

Telephone 

Broadcast outdoor 


Digital marketing

     

             Digital marketing is the post-internet era of marketing 


Some examples of digital marketing 

 Content Marketing 

Email marketing

Smm

Seo

Sem 


Difference between Digital marketing and traditional marketing


Digital Marketing

It is more cost-effective.

• It is fast and efficient for

brand building.

It is measurable.( Google

Analytics)

• Real time results

What people think about

.

us.

Always Online 24X7 .


Traditional Marketing

It is not cost-effective.

It is not so good for brand

building.

It is difficult to measure.

Very difficult to know what

are the people think about

us.

Not Always some times.

  

Digital marketing strategies

              

     ( Organic marketing) 


SEO

SOCIAL

CONTENT 

  

          (PAID MARKETING) 


SEM 

EMAIL

SOCIAL ADVERTS

  

DIGITAL MARKETING MEDIA TYPE


OWNED MEDIA:web properties that you own

PAID MEDIA:advertising that you paid for


EARNED MEDIA:traction that you gain online

                        

              SOCIAL MEDIA MARKETING 


Social media Marketing is the use of various techniques on social media platforms to spread brand awareness and to promote a product or service to convert a target audience into customers

WHY USE OF SOCIAL MEDIA MARKETING 

It is cost effective doesn't matter less cost

It includes global of audience

It is new market

It involves engagement

It includes audience insights

It includes business intelligence

It also show competitor analysis

It includes social shopping


SOCIAL MEDIA TRENDS

1.Images

2.video

3.ephermal content

4.user generated content


Some examples of social media


Instagram

Faceboo

Twitter

WhatsApp