Marketing
Marketing is the study and management of exchange relationship it is the business process of creating relationship with and satisfying customers
Marketing terms
Search engine optimization (SEO)
Campaign
Chatbot
Content Marketing
Search engine marketing (SEM)
Return on investment (ROI)
Unique selling proposition
Messenger Apps
Brand Ambassador
Conversion
Organic Reach
Algorithm
What is marketing strategy?
The plan of action designed to promote and sell a product or service
*24% of business interviewed reported that they did not have formal strategy in place
*4.6 billion pieces of content published daily
Elements of marketing strategy
Marketing research
Target market
Postioning
Competitive analysis
Market strategy
Budget
Measurement
1.Marketing research:
It is the systematic gathering recording and analysis of data about problem related marketing of goods and services
2.Target market:
It involves breaking a market into segment And then concentrating your marketing efforts on one or a few key segment consisting of the customers whose need and desires most closely match your product or service offering
3.postioning:
A product position is the way a product is defined by consumers on important attributes the place of product occupies in consumer's mind relative to competing products
4.Competitive analysis:
Competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategy that improve upon your competitors .A competitive analysis helps you learn the inside and out of your competitive works
5.Market strategy :A MARKET-ORIENTED APPROACH THAT ESTABLISHES A
PROFITABLE MARKET POSITION FOR AN ORGANIZATION
AGAINST ALL FORCES THAT DETERMINE INDUSTRY
COMPETITION BY CONTINUOUSLY CREATING &
DEVELOPING A SUSTAINABLE COMPETITIVE
ADVANTAGE (SCA) FROM THE POTENTIAL
SOURCES THAT EXIST IN A FIRM'S
VALUE CHAIN
6.Budget:
Budget an estimate of income and expenditure for a set
period of time. It involves two management function planing
& controlling. An official statement from a government about
how much it plans to spend during a particular period of time
and how it will pay for the expenses.
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Traditional marketing and Digital marketing
Traditional marketing
Traditional marketing is a type of marketing which is offline and companies used this type of marketing earlier
Examples of traditional marketing
Print media
Direct mail
Telephone
Broadcast outdoor
Digital marketing
Digital marketing is the post-internet era of marketing
Some examples of digital marketing
Content Marketing
Email marketing
Smm
Seo
Sem
Difference between Digital marketing and traditional marketing
Digital Marketing
It is more cost-effective.
• It is fast and efficient for
brand building.
It is measurable.( Google
Analytics)
• Real time results
What people think about
.
us.
Always Online 24X7 .
Traditional Marketing
It is not cost-effective.
It is not so good for brand
building.
It is difficult to measure.
Very difficult to know what
are the people think about
us.
Not Always some times.
Digital marketing strategies
( Organic marketing)
SEO
SOCIAL
CONTENT
(PAID MARKETING)
SEM
SOCIAL ADVERTS
DIGITAL MARKETING MEDIA TYPE
OWNED MEDIA:web properties that you own
PAID MEDIA:advertising that you paid for
EARNED MEDIA:traction that you gain online
SOCIAL MEDIA MARKETING
Social media Marketing is the use of various techniques on social media platforms to spread brand awareness and to promote a product or service to convert a target audience into customers
WHY USE OF SOCIAL MEDIA MARKETING
It is cost effective doesn't matter less cost
It includes global of audience
It is new market
It involves engagement
It includes audience insights
It includes business intelligence
It also show competitor analysis
It includes social shopping
SOCIAL MEDIA TRENDS
1.Images
2.video
3.ephermal content
4.user generated content
Some examples of social media
Faceboo
